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REVIVE, REFRESH AND RENEW
WITH HALCYON BLUE BODY & BATH PRODUCTS
New Product Line for Hotel Bel-Air
Made with enriching essential oils and fresh scents, Halcyon
Blue bath and body products are the latest luxury import
from Down Under. The exclusive line of Aussie hair care
products, shower gels, body and foot lotions and soaps are
free of artificial colors and SLS and were custom-formulated
to pamper hair and skin. Bergamot, mandarin, peppermint,
orange and grapefruit essential oils are included across the
collection to create the line's light, refreshing scent,
which appeals to both men and women.
Launching in August 2008, Halcyon blue debuts as the
exclusive in-room amenity of the five-star Hotel Bel-Air in
Los Angeles, Calif. Halcyon blue products will also be
featured in fine hotels, spas and retail boutiques across
the U.S.
The Halcyon blue collection includes:
Shampoo (30 ml/60ml/100 ml/200ml)--Enriched with avocado and
macadamia oils, this gentle hair cleanser is lightly scented
with bergamot and mandarin oils.
Conditioner (30 ml/60ml/100 ml/200ml)--Designed to tame
unmanageable tresses, this smoothing conditioner contains
avocado and macadamia oils to enrich and bergamot and
mandarin oils to refresh.
Body Wash (30 ml/60ml/100 ml/200ml)--Infused with mandarin
and bergamot oils, this
hydrating shower gel softly cleanses the body.
Body Balm (30 ml/60ml/100 ml/200ml)--This moisturizing
lotion pampers skin with its
deep hydrating qualities and its appealing mandarin and
bergamot scent.
Foot Cream (12 ml.)--Featuring a combination of peppermint,
rosemary and grapefruit
oils, this soothing foot lotion calms and moistures dry
feet.
Foot Gel (12 ml.)--Formulated with peppermint, rosemary and
grapefruit oil, this
reviving gel renews tired feet.
Lip Balm (12 ml.)--Shea butter and peppermint, Jojoba and
orange oils work together in this healing balm to soften and
moisturize lips.
Exfoliating Facial Scrub (12 ml.)--Utilizing bamboo
particles to lightly exfoliate the
skin, this refreshing scrub, infused with sweet orange and
peppermint oils, leaves skin
renewed and fresh.
Hand and Nail Cream (12 ml.)--Orange, bergamot and
grapefruit oils work together in
this moisturizing cream to keep hands and nails soft and
cuticle free.
Boxed Shea Butter Soap (30 g. /50 g.)--Embossed with the
Halcyon blue logo, this
moisturizing soap creates a creamy lather leaving skin soft
and supple.
"Halcyon is calm, peaceful, tranquil, and blissful," relays
Australian businesswoman and Halcyon blue creator Val
Harding. Since customer satisfaction is an important
foundation of Harding's company, the savvy entrepreneur
decided to package Halcyon
Blue products in tubes rather than bottles for easy
application. Another thoughtful touch was added to the
shampoo, conditioner, body wash and body balm: each product
features a different logo variation, so they can be
differentiated at a glance in the shower.
Halcyon blue is just one component of the Val Harding
Collection, which distributes
luxury in-room guest amenities to prestigious properties.
Its Serendipity line can be found in some of Australia's
most exclusive hotels, including Crown Ltd, Hamilton Island
Resort and Raes on Wategos, as well as creating signature
Australian-made collections for Golden Door Retreats, The
Lyall Spa, Peppers Retreats & Resorts, Hayman Island and
Voyages Hotels & Resorts.
After winning the Ernst & Young Southern Region Entrepreneur
of the Year in 2007,
Harding decided to broaden her company's reach, including
the U.S., Europe and the
Middle East markets. She specifically created the Halcyon
Blue line to introduce to the States.
Packaged for both consumer retail and in-room hotel amenity
distribution, Halcyon blue products can also be utilized as
customized guest amenities, such as beautifully packaged
embossed soap trios, and thoughtful turn-down gifts. For
example, Harding assembled one turn-down package that
spanned a resort's average stay of five nights. Each
evening, guests received a different body product at
turn-down, and on the final evening, they were presented
with an alluring white leather cosmetics bag lined with a
colorful Aboriginal print to carry home their new collection
of Halcyon blue products. Harding worked with up-and-coming
designer Karin Heller to create the chic leather tote. "I'm
very excited about working with Heller, and I hope we can
continue to develop products with her," says Harding.
Halcyon blue is an Australian-based bath and body line
featuring luxury hair, body and facial products. Made with
essential oils and free of artificial colors and SLS, the
exclusive collection will be available in fine hotels, spas
and retail boutiques throughout the U.S. A part of the Val
Harding Collection of luxury in-room guest amenities,
Halcyon blue can be found in the guestrooms of such
world-class properties as the Hotel Bel-Air in Los Angeles,
Calif. Halcyon blue products are also available at
www.valhardingcollection.com.
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FOR MORE INFORMATION, CONTACT BURDITCH MARKETING AT (323)
932-6262. |